(First posted by Nick Nanton & JW Dicks on Fast Company this week.)
It sounds too simple, doesn’t it?
Personal branding doesn’t have to be difficult.
So why do we keep wanting to make it so hard?
The best way to knock your brand out of the ballpark, is to blend your personality into everything you do.
Yep, just be yourself!
If you are a passionate local foodie, then let that be a part of your brand. Are you fanatical about travel? Then tell your story.
When you’re true to yourself, you will begin to attract and connect with your audience.
And you’ll have a lot more fun!
Nick Nanton & JW Dicks, shared these 3 tips to incorporate your personality into the personal brand you are building:
1) Make your hobby a visible part of your brand.
Take those things you love, whether it’s fitness, fashion, or maybe an extreme outdoor adventure, and use them to bring your brand to life.
People that connect with those same things, will connect with you, and you will stand out.
2) Show off your family.
Share pictures and posts of your friends and family – they’re a major part of your life.
You’ll appear more “real” than one-dimensional.
3) Don’t be shy.
Many people are afraid to share opinions, ideas, or even their sense of humor. By all means, don’t be offensive or inappropriate, but you don’t want to be boring or pure vanilla either.
Don’t make the mistake so many people do.
Bring your personality into your brand.
The weekend is a great time to start.
How can you let your brand shine through?
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