We’re following Jill Alm, Marketing Development Manager at Magic Wheels, as she is ready to initiate her 360Reach Assessment.
She wants to find out where her professional reputation lies. How do others view her? How is her personal brand held in the hearts and minds of those around her? What words do they use to describe her?
Jill has just taken her self- assessment. We do this first, because we want to evaluate the way she sees herself. Our question becomes, “Does Jill see herself, her personal brand, the same way those around her see it”? We’ll compare her response to the feedback she gets from others.
You’ve just taken your self-assessment. What was it like?
It was actually a little harder than I thought. Trying to be truly honest with my attributes, I found myself saying, would I describe myself as ‘bright’ or ‘intelligent’? And is ‘positive’ or ‘dynamic’ a better descriptor? Yes, I probably did obsess too much over the exact choice of descriptors. But, then again, I want this to be an accurate and honest representation of my brand personality and there are 100 descriptors to choose from!
The next step was to send “heads up” emails to those you are asking feedback. Done?
Yes, I sent it out to a total of 45 people. And if I’m being honest with you, it was a little scary and nerve wracking to send it out wondering how people will respond or if they will even bother to fill this out in the first place. I was thrilled when immediately after I sent the email, I received an email back from a consultant that I work with stating, “I would be delighted to do this! I love to praise the praiseworthy!” Whew…at least I will get one response.
So now, Jill, the fun part begins. You just sit back and wait to hear what they say.
Yes, we’ll all find out together. The assessment has been sent, anonymously through the Reach system, to all those I am asking for feedback. There’s no turning back now!
Do you have any thoughts, comments, or advice for Jill as she openly shares this feedback process with you?
Photo credit, subflux
Tags: 360Reach Assessment, Jill Alm, marketing development manager, personal brand
