How do they perceive your personal brand?
Post # 4: We’re following Jill Alm through her 360Reach Assessment. Today we’ll find out what brand attributes, and top brand skills she has – based on what others think.
We all know that our personal brand is held in the hearts and minds of those around us. But do you really know what they think about you? What words would they use to describe you? Would they use the same words that you would in describing yourself?
Let’s ask Jill. She did a self assessment about how she sees her own brand, before asking others for feedback when she began this process.
Jill, what 6 brand attributes did you use to describe your personal brand?
Positive, self-motivated, driven, passionate, bright, and creative.
And so far, what are the top attributes the way others see you?
They’re actually a little different. Adventurous, sincere, energetic, enthusiastic, physically fit and positive.
How do they see your brand skills compared to the way you see your own?
The top brand skills they see in me are: relating to others/building relationships, communicating (listening/speaking), and organizing (content/activities) in that order. I see myself as: a communicator (listening/speaking), developing ideas, and relating to others. Those are all pretty close!
What do you think about the differences?
It just reinforces the importance of doing an assessment like this, to really uncover where you stand. This is so valuable for me to know what others think, and the message they get from me. And this process has really pushed me to understand myself so much better – my self awareness has grown dramatically. All of it will help me to develop into a better person and allow me to build on my strengths to create maximum value for myself, as well as bring top value to support those I work with.
Thanks, Jill . . .
The next step for Jill, is to submit her anonymous responses to the Reach system and receive her 20 page summary report. This will sum it all up, and from this Jill can create action steps to move forward and take her personal brand and career to the next level.
We’ll post her summary, totally unedited, for you to see. And we’ll get final comments from Jill about how she feels about this process, how it’s benefited her, and what she’s taking away from it to move forward.
Photo credit, daveynin
Tags: 360Reach Assessment, brand image, perception, personal brand
